09.01.2010 – For Fall 2010, premium footwear brand New Balance and renowned sneaker shop Undefeated have joined forces to create the New Balance x UNDFTD Sonic 574, a limited edition fleece sneaker inspired by retro sweatshirts from the 80’s.
James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike is the perfect canvas to showcase and celebrate the classic American history of the two brands.” The New Balance x UNDFTD Sonic 574’s upper textile is a heather grey sweatshirt material sonically bonded with the synthetic suede complete with varsity “N” detailing. Undefeated will also be launching coordinating apparel for this project.
The New Balance x Sonic 574 comes in grey and black and will be sold at Undefeated stores starting September 1st, 2010. (MSRP $75.00)