TriCity New Balance

Headquartered in Memphis, TriCity New Balance (a privately-owned subsidiary of T.A. Sports, LLC) is an independently owned and operated licensed retailer of New Balance footwear and apparel for over 20 years.

We operate New Balance ProCare™ concept stores in Memphis, Green Hills in Nashville, and Cool Springs in Franklin, Tennessee and in Atlanta, Georgia at The Forum in Norcross and North Point in Alpharetta. We launched our online New Balance store, TriCity New Balance, in 2003. Our New Balance stores stock a wide variety of shoes and sizes in order to offer customers the best possible choices for their footwear selection.

We invite you to see our special offers online at