Boston, MA – For spring 2010, New Balance is reframing the way women feel about exercise so they can embrace all that it can be: an indulgence for the mind, body and soul. New Balance Wellness, a mindset more than a category, will be a focus for the brand beginning this spring. Kicking off with the first footwear collection to support Wellness is the 1442 rock&tone toning shoe and toning sandal.
Designed for walking, rock&tone footwear tones the muscles from your legs to your glutes to your core and helps burn calories. Burning calories is the basis of weight loss, a goal for a healthy wellbeing. While rock&tone footwear provides similar benefits as competitive products, consumer testing has shown it to be the most wearable and most comfortable perception testing in New Balance’s state of the art Sports Research Laboratory. Also, test consumers have responded positively to the lower profile sole unit and overall more stylish aesthetic.
Walking in rocker footwear changes the way you strike the ground and alters the pressure distribution under your feet. With every step you take in New Balance rock&tone footwear, the heel-to-toe rocking motion demands a greater range of front to back motion and increased muscle use, resulting in toning from the calves to the glutes to the core and ultimately more overall calories burned. In wear tests, subjects began to notice the toning effects after the first week of use.
The design of New Balance rock&tone footwear was based on learnings from the pedorthic and rehabilitation communities which show that rocker bottoms encourage the use of alternative muscle groups resulting in additional toning and caloric expenditure.
Consultations with Dr. Joseph Hamill, PhD, a Professor in the Department of Kinesiology at the University of Massachusetts and one of the world’s experts on lower-extremity biomechanics along with the New Balance Sports Research Laboratory, have illustrated the positive effects of walking in New Balance rock&tone footwear. Additionally, a variety of tests have been performed which substantiate these claims, including Electromyography (muscle activity), VO2 (oxygen consumption), and “blind” human perception testing.
The New Balance rock&tone footwear is available in two versatile options: a shoe and a sandal. Both feature a rounded sole unit made of a soft, lightweight cushioning material (Acteva Ultra LITE).
1442 rock&tone shoe
The 1442 rock&tone shoe is available in eight colorways including white/silver, grey, black/white, black, silver/blue, white/green, white/pink and white/purple in a variety of material packages which include mesh, all over leather and suede which allows the wearer to look fashionable while receiving the toning benefits of the shoe. Available April 2010.
1442 rock&tone sandal
The 1442 rock&tone sandal is available in three colorways including white/silver/purple, black/grey/pink and brown/tan beginning in May 2010.
About New Balance Wellness
New Balance Wellness is reframing the way women feel about exercise so they can embrace all that it can be, an indulgence for the mind, body and soul. New Balance Wellness encompasses a multitude of activities, including running, walking, training, outdoor and more. It crosses all categories and activity levels. So no matter what activity or activity level, women will have what they need to engage their minds, bodies and souls for increased energy, awareness, joy and personal sustainability. For more information, please visit http://www.tricitynewbalance.com/wellness-toning-c-151.html
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